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& nbsp; & nbsp; & nbsp; the United States, an attractive sports shoes market & nbsp; Let's analyze the hundreds of millions of US dollars in sports shoes business battlefield. ? Michael Porter's classic "competitive strategy", he proposes structural analysis model industry, the so-called "five force model," he says: the existing competitive situation of the industry, the bargaining power of suppliers, customers bargaining power, the threat of substitute products or services, the threat of new entrants five major driving force of competition, determine the company's profitability. We based the role of these five kinds of power, the state of competition in the US athletic footwear business column chart analysis. First of all, there are high barriers to entry in this field. US athletic footwear industry from the "do not plant," the brand-based companies, large companies in the advertising, product development, and sales network exports are more cost advantages. More importantly, the brand personality and consumer loyalty gave potential entrants to set up an invisible barrier. Second, the supplier's bargaining power is weak. Because most of the athletic footwear industry inputs are homogeneous, particularly in Nike launched after a wave of outsourcing, more than 90% of the production are concentrated in low-wage countries, far oversupply of labor. Third, the end consumer care sports shoes prices, while more sensitive to fashion, but for the company's profit margin and not a very negative impact. cheap foamposites Because if the presence of reduced profits, then this will be offset by lower production in developing countries. In addition, most successful brands in terms of product differentiation, which prevents buyers will continue to convert the brand with the brand image linked. In addition, because the other shoes are not suitable for sport, so it's not completely replace athletic footwear products. Finally, the US athletic footwear market is seen as challenging and is saturated, full of fierce competition and slow growth, so for new entrants only a small space. Nike, Adidas and Reebok, these major brand to seize more than half of the market share and remained relatively stable. Through the analysis we can see, on the one hand, this is a coveted market, but barriers to run up, there is a low supply of bargaining power, bargaining power of buyers moderate and did not focus replacement of the product, difficult extrusion profits. On the other hand, when in addition to a high degree of market concentration but no monopoly power, the region where the fighting is very intense. Thus, in this competitive environment, independent of the company's extraordinary profits sustained largely depend on their strategy. Nike, leader of attitude Nike originated in 1962 by Phil. Knight initiative, was named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. It initially than Adidas sports shoes in the United States take the top spot in the industry, in 1980 accounted for about 50% of US market sha Cheap jordans online air jordan 11 blackout for sale re. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (Just Do It)" slogan. Nike sneakers positioning its innovative design and technology, high-priced high-quality products. Nike, with a wealth of product types and outstanding design, in 2000 accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. From the 1970s, Nike gradually shift from a product-oriented company to a market-oriented company. Its worldwide operations, the company's internal design of high-tech and high-quality products, the production of low-cost countries, and then successfully established through marketing as youth subcultures symbol of the brand. Nike's unique resources, including proprietary products and trademarks, brand reputation, the company's unique culture and human assets. To figure out how to Nike to develop into a competitive advantage on the basis of their resources and strength, we will produce the following, sales, marketing and product development aspects of the analysis of their value chain. In the production chain, from the later 1970s, Nike has put the manufacturing sector outsourcing to many Asian countries. Outsourcing Nike get cheap labor, and get a lot of discounts from suppliers. Also, outsourcing enables customers to quickly get new products from the market, reducing the risk of capital investment. On the other hand, in sales, this "futures" under a single program allows retailers to 5 jordans on sale mens to 6 months in advance predestined transport pledge 90% of the orders will determine the price at a certain time arrived. This strategy succeeded in reducing inventories to a minimum, and shorten the inventory turnover. In the 2003 fiscal year, Nike had 91 percent of the US footwear shipments in this manner, fiscal year 2002 was 92%, 86% for the financial year 2001 now, Nike has three sales channels: retail, Niketown and electronic Business. Nike Urban Construction stand the 1990s, showing the latest Nike or most innovative products, advertising on the main road, Nike Town is not so much a sales channel, as it is a marketing tool. E-commerce began in the 1990s Nike.com, Nike also allow other Internet companies sell their products. Nike e-commerce strategy to re-ignite a direct relationship with consumers. & Nbsp;as Kobe Bryant's first pair of signature shoes, Adidas Crazy 1 is now appearing in front of us in a more extravagant sense and a more appropriate life scene. The release of Adidas Originals Crazy 1, the biggest change from the use of nubuck leather uppers, leather material and texture spliced. White midsole and outsole collocation modifying lines more shoes fashion sense, the overall effect is quite special. shoes information: adidas Crazy 1 ADV number: BY4369 offer date: August 5, 2017 offer price: $140 APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you e jordan retro 14 white/fuchsia blast/black xperience! this year's dark horse - adidas EQT series, not only for retro shoes brought new vitality and vitality, but also to make everyone more choices. This retro and fresh colors, and who can resist? "Turbo red" color, become a beautiful landscape this year. is EQT support 93/17 foot guards. EQT, Support, and ADV are among the best. Does have any desire to try the EQT series? 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In addition to all leather shoes made it to will not be much of a problem, but this kind of shoes are not used with crampons in the snow. three, heavy climbing shoes: such mountaineering shoes materials and general mountaineering shoes are roughly the same, but its protection and design on the sole of the foot, due to the more complex and difficult to strengthen the mountaineering activities. It's usually hard and thick soles, some even with steel plate, making it the weight increase in. Also pay special attention in water treatment, make you also keep the foot in drying. But this kind of shoes must be adapted before use, or to wear new shoes up hard shoes and not easy to bend the soles will make you quite painful. four, dual boot: these shoes are designed specifically for polar climbing, suggests that it is composed of two layers of shoe assembly. This kind of shoes not only strong thick, and the price is expensive, but it is climbing the polar weapon. 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A contract before the date of drawing inspiration from the Jordan brand in October 24, 1984 Michael Jordan signed with Nike, the white-collar life used to put it down in black and white brand new flagship shoes Air Jordan on XXX1, and is equipped with a transparent rubber outsole, through the sole can clearly see Michal Jordan's autograph. air-jordan-xxxi-31-fine-print-contract-release-date.jpg (459.82 KB, download number: 0) download Air Jordan buy cheap jordans online XXX1 Fine Print 2016-9-4 08:35 upload air-jordan-31-fine-print-contract-release-date.jpg (606.33 KB, download number: 0) download Air Jordan XXX1 Fine Print 2016-9-4 08:34 upload michael-jordan-original-nike-contract.jpg (322.8 KB, download number: 0) download Air Jordan XXX1 Fine Print 2016-9-4 08:35 Air Jordan XXX1 AJ31 upload , Fine, Print Tony 2016-9-4 08:35 on this topic by the 00 generation with the increasing homogenization of sports shoes brand and marketing, focusing on R & D and the pursuit of innovation has become the mainstream trend of Quanzhou shoe enterprises to become stronger and bigger. The day before, sponsored by the State Ministry of science and technology, Chinese Productivity Promotion Center Association, Quanzhou Municipal Science and Technology Bureau, Jinjiang Municipal Science and Technology Bureau of the "China sports shoes and apparel enterprises in science and technology innovation seminar held in Jinjiang, the city has attracted more than 100 people to participate in sports shoes and apparel industry. science and technology serve the function of shoes is not just to wrap up the feet. It is used for walking. It is closely related to human health. To make shoes scientific, we have to study how people walk. The study of walking itself is a science, and it is a complete subject gait analysis." The chairman, the International Committee of biomechanics Chinese University Hong Kong professor Hong Youlian said at the seminar, the passive force of sports biomechan jordan 3 katrina 2018 ics has more than foot, more high level of "sports shoes foot adaptability and comfort" of the research, it puts forward the design concept of "human is the best shoes feet", with "Mechanics" as the foundation, with "biological" characteristics, the final "movement" service, with the professional background of the people usually serving the major shoe enterprises R & D department. The science now has a wide range of influence around the world. experts pointed out that China's sports shoes industry, as a starting point is not high, the current competition is mainly limited to product prices and product concept. Technology is part of the product does not have the core, the homogenization of serious, while the bombing of advertising price war, price war to end, the profits of the enterprise space will become increasingly narrow, enterprises will not exit is death. Therefore, in order to occupy a place in the highly competitive market, we must rely on excellent product quality, and the cutting-edge science and technology as the backing of the product will undoubtedly play a key role. , however, the domestic sports shoes brand of labor-intensive enterprises, technical content is limited, and some research achievements of the universities and research institutes are not transformed into productivity, in this case, joint scientific research institutions and universities, enterprises, walk ways of combining research is undoubtedly an effective way. Chinese Productivity Promotion Center of Ministry of national science and Technology Association Secretary General Cheng Guolai at the seminar pointed out that the development of science and technology to accelerate the upgrading of products, shorten the period of adjustment of industrial structure and change the mode of production. In the process of transformation from industry to human in the field of science and technology, more and more opportunities and challenges facing the enterprises, enterprises should make full use of science and technology to improve themselves, to create rich scientific and technological content of the brand image. shoes enterprises set off research hot shoes and apparel industry is one of the traditional industries in Quanzhou. In recent years, our city shoes enterprises earlier began to seek a breakthrough in technology research, XTEP, Anta, etc., global, Erke shoes enterprises have increased the investment in science and technology, strengthen product innovation, in order to enhance the competitiveness of their products, some also heavily engaged in scientific research institutes and experts teach)NIKEiD Free 4.0 Flyknit "Multicolor" color recommended 2014-05-06 22:46:55 Flyknit and & nbsp; "Multicolor" color is always inextricably linked, each equipped Flyknit series shoes after this color is always able to attract the attention of numerous shoes fans friends. It also includes a new Free 4.0 Flyknit, the NikeiD release of this "Multicolor" color of the Free 4.0 Flyknit kind of appreciation, Free 4.0 Flyknit more than 3.0 cushioning to meet the special needs of athletes, interested friends You may wish to visit NikeiD try. 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The domestic network transmission limited 2000 pairs of shoes, the information has not yet announced specific release. fragment design seems to have miraculous magic, its cooperation with Nike launched Sock Dart tide circle it swept the world, a few days ago the two sides together again, selected to the brand's classic shoes Air Trainer 1 Mid modeled, Inspired by the famous French Open, a red leather build, another is the use of gray combined with white leather composition. It is reported that this was the first sale today NikeLab P75, other shops will sell later, and interested friends might concern you.sports brand Adidas and British design genius Tom Dixon cooperation program. Many of my friends have said very looking forward to see, do not know Jeremy Scott x adidas Originals combination will defeat the same door, but failed to make this picture for a long time, looking forward to more mysterious. 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